Creating a fusion between marketing, PR, advertising, and true customer interaction, social media management/marketing is the fastest growing marketing strategy today. Social media in essence is about making and maintaining connections.
The starting point of connektivism is the link between your business and the individual.
We at connektivism create relationships and manage them by fostering and mentaining knowledge flow, and by listening to, understanding, and reacting to people's needs.
Why social media?
The key differences between social media marketing and traditional marketing are the immediacy and the ability to interact with your clients.
Some other the advantages of social media marketing:
- Less expensive than traditional advertising methods
- Build a community around your brand and create a long lasting relationships with your customers (community is about engaging, it’s about listening, and responding appropriately)
- Alert your customers, contacts, fans, followers - your online community - of special offers, events and discounts instantly
- Easily create new product or services campaigns online
- With more than 600 million Facebook active users, 200 million Twitter accounts, 90 million LinkedIn professionals etc. (as of January 2011) you can drive lots of traffic to your website through your social media networks
- You can have unlimited Facebook users who like you, unlimited Twitter followers, unlimited LinkedIn group members etc.
- Social media networks are search engine friendly (your pages are indexed by the major search engines like Google)
- The advantage of measuring statistics easily and inexpensively (almost all aspects of an Internet marketing campaign can be traced and measured immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action)
- Social media is truly word-of-mouth marketing at its best (you are not selling your business, you are creating relationships through communities)
