Saturday, January 17, 2015

Content Strategy for Professionals: Engaging Audiences for Your Organization - A free online course #MOOC

January 17, 2015 /connektivism/ Content strategy practitioners know how to use words, pictures, video, social, and mobile media to interact with users. Developed by Northwestern University, the Content Strategy MOOC teaches you how to better understand your audiences. It also focuses on ways to develop strategic content to convey and achieve important goals.

The Content Strategy MOOC is for professionals at all levels of a for-profit, non-profit, volunteer or government organization who want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.

Course at a glance:

March 30, 2015 - May 10, 2015 (6 weeks of study)
2-4 hours of work / week
English subtitles


John Lavine, Northwestern University
Candy Lee, Northwestern University