February 13, 2015 /connektivism/ Today, Febuary 13 is World Radio Day - a day to celebrate radio as the most universal medium, used by 95% of world's population. It is also a day to improve international cooperation between broadcasters, and to encourage major networks and community radio alike to promote access to information and freedom of expression over the airwaves.
Radio is the mass media reaching the widest audience in the world. It is also recognized as a powerful communication tool and a low cost medium. Radio is specifically suited to reach remote communities and vulnerable people: the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in the public debate, irrespective of people’s educational level. Furthermore, radio has a strong and specific role in emergency communication and disaster relief.
There is also a changing face to radio services which, in the present times of media convergence, are taking up new technological forms, such as broadband, mobiles and tablets. However, it is said that up to a billion people still do not have access to radio today.
For more information visit the official website of the World Radio Day: http://www.worldradioday.org/
Photo: Jos Verhoogen
