Thursday, July 7, 2011

social media games influence offline behavior

July 7, 2011: A recent report from ROI Research indicates that incorporating gaming techniques like contests, rewards and basic interactive content will engage users around social and environmental issues, and influence their overall behavior offline. Some of the major findings the report identified are:
  • Gamification can increase awareness of positive environmental actions.
  • Games hold power to impact actual green actions.
  • Games are an effective and appealing educational tool.