Friday, July 8, 2011

5 myths about online giving

July 8, 2011: There are so many myths about online giving. Here are five that need to be busted.

1. Older donors don’t give online
Wrong. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline.